StarAgri plans to provide a range of holistic services to the Indian farmers by setting up retail outlets at its warehouses across the country.

The warehouse will enable value creation for marketers, grocery and retail chains, tractor companies and banks. In order to reach out to the rural consumers, rural marketers and ad agencies can use the warehouse as a marketing platform and leverage a strong brand presence amongst the rural audience.

Rural Retail is the next big opportunity for India Inc. and StarAgri provides the last mile connectivity with Indian farmers for leading brands through its retail networks. The retail outlets branded as “Star Agri Bazaar” cater to all agricultural and consumer needs of the Indian farmer and his family, all under one roof.

Spread over 2000 square-feet, each store is well designed with ventilation; 24 hours power backup, display racks and ample space to deliver a superior shopping experience to the rural consumer. Along with farm-led consumables like seeds, fertilisers and farm equipments the store also provides consumer utilities for the family from the FMCG stable.

We believe that with the right partnership between Indian and global consumers and FMCG companies, Star Agri Bazaar will create a significant value in tapping the Indian rural sector. StarAgri’s reach and understanding of the rural consumer helps in creating the right product and offering mix from the companies in these stores.