Strategy

Overview

StarAgri’s experience in the agriculture sector makes it uniquely positioned to manage the flow of agricultural produce and credit between the farmers and the market. The uniqueness of StarAgri’s business model lies in fact that we are able to add value at nearly every stage of the agriculture processing value chain.

As a result, we see tremendous opportunity to grow our business and improve earnings while delivering value to farmers, agri-processors and banks alike.

StarAgri’s Strategy

The foundation of our strategy is to enable a competitive advantage in the agri-business industry and realise our vision of empowering rural communities. StarAgri’s expansion strategy is based on expanding the warehouse network; as also the allied activities of post-harvest management.

Strategic Initiatives

• Establishing an integrated logistics network giving StarAgri an edge over competitors. It will also ease the movement of goods quickly and reduce losses.
• Warehousing capacity  ramp up; with a simultaneous increase in loan disbursement
• Developing a culture of robust corporate governance
• Implementing professional management practices through manpower and team building, robust IT systems and audits.
• Several marketing initiatives among the local community to increase awareness and benefits of the StarAgri business model
• Thrust on farmer education, awareness and participation